How do you choose what messages you pay attention to? Are you interrupted or engaged, passive or interactive, distracted or attracted?
Truth is you are probably prone to all of the above at different times and through different channels. That is why a comprehensive campaign that utilizes different messages in different channels will increase your chance of reaching the most people.
There are arguments about quality vs. quantity in most social media campaigns these days. When I hear people say things like…I am not interested in having a 1,000 fans on facebook I am just interested in quality fans…it makes me question whether they get it or not. How about a 1,000 quality fans? And how exactly do you determine a “quality” fan vs. a “quantity” fan?
Regardless, you still need to talk to quantity in order to get quality. In order to get quality from the quantity, you need to spend time defining your audience. With a good definition you should be able to talk to the right quantity to get the quality.
