The Winter Olympics have come and gone. Ratings for NBC were good, even beating juggernaut American Idol on one night. That being said, NBC was still projecting to lose close to $250 million on the effort. They paid over $2 billion for the rights to Vancouver and the 2012 Summer games. Continue Reading »
Posts Tagged ‘sponsorships’
A sponsorship is an investment. Like any investment, you should evaluate each sponsorship opportunity based on the return you can get on your investment (ROI).
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